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Posts Tagged ‘marketing’


Posted on March 1, 2012 - by

Any ideas for an effective marketing campaign?

For my marketing class, we have to analyze and present a solution to a marketing case study. This is the case study I was given:

“You are to assume the role of account executive at SUNBURST ADVERTISING AGENCY. The CEO of your local Chamber of Commerce has asked you to create a public information campaign to address the issue of pets in public establishments.

Local health ordinances exclude pets, with the exception of service animals, from food and beverage establishments. Recently, more and more people have been bringing their small pets with them into bars and restaurants. Although the ordinances have been in place for a long time, they have never been strenuously enforced. Parallel to this trend has been the number of complaints to the local Chamber of Commerce from health officials, business owners and community leaders. The Chamber has asked SUNBURST AGENCY to create a public information campaign that will remind the community of the health and safety ordinances without offending pet owners.”

I cannot for the life of me think of an effective campaign that would work for this!! any ideas? thanks in advance :)


Posted on February 16, 2012 - by

Values Based Marketing Pt4. – Metropolitan Group


Eric Friedenwald Fishman of the Metropolitan Group provides case studies of values based marketing at the LOHAS Forum


Posted on January 5, 2012 - by

Values Based Marketing Pt3. – Metropolitan Group


Eric Friedenwald Fishman of the Metropolitan Group provides case studies of values based marketing at the LOHAS Forum


Posted on November 14, 2011 - by

Values Based Marketing Pt2. – Metropolitan Group


Eric Friedenwald Fishman of the Metropolitan Group provides case studies of values based marketing at the LOHAS Forum


Posted on November 10, 2011 - by

Values Based Marketing Pt1. – Metropolitan Group


Eric Friedenwald Fishman of the Metropolitan Group provides case studies of values based marketing at the LOHAS Forum


Posted on October 25, 2011 - by

Action Program (marketing)??? Help!!!?

I’m a business major, and taking this class online. I’m pretty much done with this assignment, it’s basically a business case study. The business has a restaurant/bar, and is incorporating a hotel and convention center. Anyway, I’m to the part of the assignment where I must make an Action Program. I understand this is to show how I plan to carry out all of my marketing strategies I listed in my promotion plan. I’ve never done this, and it took me forever to figure as much out as I’ve already told you.

Now to add insult to ignorance, I’ve been told these are usually done through some sort of chart or graph. However, I can’t find an example of one anywhere on the internet, to get any inspiration from. Is is possible that these go by another name as well? I haven’t been able to find much info on “Action Programs”. Anyone with any knowledge of this please point me in the right direction. Thanks.


Posted on September 23, 2011 - by

case study. Marketing. its urgent and need some help. ?

Fun-Spot Fun Park began as a small amusement park in 1985. With nothing more than a merry-go-round, a slide, pony rides, and an ice cream stand, Fun-Spot grew into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theater.
“My wife, Gail, and I didn’t know what we were getting into,” ommented Ron Hart, the owner. “We just knew that weekenders coming to the lakes in our rural area represented an untapped market.”
Today, thousands of visitors flock to Fun-Spot—families, children of all ages, even senior citizens who enjoy strolling through the gardens and arbor. “There’s something here for everyone,” Gail Hart said with a smile. “Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding here at the park!” “Here’s the funny thing,” Ron chime in. “We really don’t know why we’ve been so successful! There is nothing else like Fun-Spot Fun Park in the area. We were just lucky.” “I think it’s the ambience of the park,” Gail added, “that has brought so many
visitors. We provide a ‘total package’ of entertainment. Plus, we try to change our rides and various attractions from time to time.”
Ron and Gail Hart admitted that making every visitor happy is a priority. “That has always been our philosophy,” they said. “And we’ve always been able to deliver on that because we’ve never allowed ourselves to grow too big too quickly.”

Questions
1. Describe two critical factors impacting the strategic plan at Fun-Spot.
2. Would you consider Fun-Spot’s mission statement to be market oriented? Explain.
3. At this point, how do Ron and Gail monitor Fun-Spot’s business portfolio?
4. Into which quadrant of the BCG matrix does Fun-Spot fall? Why?
5. How might Ron and Gail implement a market penetration strategy at Fun-Spot?
6. In what way do Ron and Gail implement a product development strategy at Fun-Spot?


Posted on September 13, 2011 - by

Marketing Biznet Solutions


Strategic Marketing for Startups: 4. Biznet Solutions case. A talk by Mark Donaghy to an e-business class at Queen’s University Management School


Posted on September 5, 2011 - by

Cola Conquest I: Coca Cola’s Marketing Story


www.tvchoice.uk.com – Cola Conquest I Coca Cola’s Marketing Story – 42 mins This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola’s historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke’s commercial and social impact. BIRTH OF MODERN ADVERTISING: Coke begins life as a “brain tonic” for business people. But the secret of the new drink’s success lie in its marketing. Revolutionary mass advertising techniques are used to sell it as a refreshing drink for everyone. Images of Coke appear everywhere. Coca-Cola spends an unheard of 20% of its revenue on advertising. BATTLE OF THE BRANDS: Integral to the Coke story is its long-running battle with Pepsi. A wealth of marketing and advertising imagination is employed on both sides. Coke is the “real thing”, but drinking Pepsi makes you part of the “Pepsi generation” – as promoted by superstar singer Michael Jackson. A NEW RELIGION: Market researchers examine the responses of people to Pepsi and Coke, trying to work out why we choose one over the other – even though there’s almost no difference in the taste. And what about their social impact? Is Coke part of a new, fantasy-driven, consumerist religion in which what we buy defines who we are? DVD EXTRAS provide a wealth of additional material including Coke In Britain, Virgin Cola, Coke and the colour bar, and why Coke changed its formula. TV …


Posted on September 3, 2011 - by

what is the best books for marketing ? for example, I want to start my business in IT, how to market that ?

Books that contains some case study are better.
Thanks in advance !