Posts Tagged ‘Making’
Posted on July 2, 2011 - by invest
Making Healthy Food Accessible & Affordable
First Lady Michelle Obama travels to Philadelphia, PA to discuss federal funding for a new multi-year Healthy Food Financing Initiative which will increase the availability of affordable, healthy foods in underserved urban and rural communities, particularly through the development or equipping of grocery stores and other healthy food retailers. Learn more at www.letsmove.gov
Posted on March 9, 2011 - by invest
Making your Business Accessible – tourism business case study.wmv
Making your Business Accessible – tourism business case study
Posted on January 24, 2011 - by invest
Coming Soon to yBC: Decision time – making smart investments
Enter another country to do business and you’re bound to be differences in their methods. But sometimes those differences can bring unpleasant surprises. Where things may have been agreed upon, in actual practice are suddenly very different. Doing business outside your own country, you need to understand exactly where you stand before you sign on the dotted line. To develop the level of understanding you need, you need to know what to look for. In this upcoming showStephen Philips, Chief Executive, China-Britain Business Council, Ian Coleman, Partner, Head of emerging markets, PricewaterhouseCoopers UK, Chris Runckel President, Runckel and Associates, and Tony Dickel, CEO, MRI China, talk about what you can do today to help ensure a smooth move into an emerging market. See the full length show soon at www.yourbusinesschannel.com
Posted on January 16, 2011 - by invest
Making the transition to BIM technology.: An article from: Doors and Hardware
Product Description
This digital document is an article from Doors and Hardware, published by Thomson Gale on December 1, 2007. The length of the article is 1127 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Making the transition to BIM technology.(business case STUDY)
Author: Jess Madden
Publication: Doors and Hardware (Magazine/Journal)
Date: December 1, 2007
Publisher: Thomson Gale
Volume:More >>
Making the transition to BIM technology.: An article from: Doors and Hardware
Posted on January 2, 2011 - by invest
The Guide To Making More Money & Keeping It
Product Description
Sometimes, we just want a little extra information without having to read a whole book. In this handy collection of reports, you will receive a full library of information on a variety of subjects, including saving for retirement, financial planning and budgeting, telemarketing, business secrets and banking tips. Get your copy now. You owe it to yourself…. More >>
The Guide To Making More Money & Keeping It
Posted on December 17, 2010 - by invest
Daily Tape: Get Connected & Start Making Better Investments In The Stock Market Today.
DailyTape.com http StockTwits.com YouTube.com Do you want profitable information…. for FREE? Sign up = tinyurl.com ^^Get Connected In Our Network & Contact Us Today! ^^ DAILY TAPE is a leading trading investment newsletter providing profitable information to the novice and savvy investor. We discuss only stocks we are investing in or are thinking about investing in so our information is based on the research and due diligence our group completes. After many years of successful trading and investing in the market we determined that if we shared this information with others there would be many that could benefit with us. A $299 value the subscription is FREE for a limited time only. All investors should understand their risk before investing. We have prepared a detailed explanation of the some of the risks through our disclaimer. Please read it carefully before you make any investment decisions: dailytape.com If you have any questions or would like to speak to Daily Tape please email: info@DailyTape.com
Posted on December 7, 2010 - by invest
American Voices on Making the Economy Move
American Voices on Making the Economy Move
The Associated Press asked people across the country to serve up their ideas to set the economy straight, a challenge underscored Friday when the jobless rate climbed to 9.8 percent, topping 9 percent for a record 19 straight months. They answered in a cacophony of voices, from the corporate office to the cafe.
Read more on WBOC Salisbury
Posted on November 11, 2010 - by invest
Making the Case for Case Studies
Making the Case for Case Studies
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Business > Strategic Planning > Making the Case for Case Studies
Making the Case for Case Studies
Posted: Sep 08, 2008 |Comments: 0
| Views: 114
|
]]>
Ask a question
Ask our experts your Strategic Planning related questions here…200 Characters left
Related Questions
What is the easiest way to identify someone with asphyxiated skin? I have to do a case study on a client with this skin type & for some reason I’m finding it a bit puzzling
Why do we need to study stair case wiring in B.E. first year ?
My seven year old is scared of studies. its not that she does not know things but to make her sit to study is a big job, and by that the mood has turned bad and things are difficult to manage. help
My case is the same as Fanny’s but me I am a boy. so how can i make my beloved one return to me
Making the Case for Case Studies
By: Amy Zucker
About the Author
Amy Zucker is the president of Synergy Marketing Group, Inc. She is a marketing and public relations veteran with nearly 15 years of expertise in brand development, trade, local and national media relations and interactive marketing. She founded Synergy Marketing Group in 2002 to serve manufacturing, technology, pharmaceutical, biotechnology, health care and financial services organizations. The firm obtained a Woman-owned Business Enterprise (WBE) certification to bring value to its clients and vendor partners who want to meet corporate supplier diversity program goals and qualify for new business opportunities in government and regulated industries. Amy can be reached at 317.205.9690 ext. 223 or amy@synergy-mg.com. To learn more about Synergy Marketing Group, please visit http://www.synergy-mg.com.
(ArticlesBase SC #553444)
Article Source: http://www.articlesbase.com/ – Making the Case for Case Studies
Brochures and other promotional materials have their place in the sales process, but for building relationships that win the hearts and minds of prospects, try case studies – they are much more effective because they offer quantifiable success stories told from the perspective of current satisfied customers.
In a cluttered, “me too” market place, prospects require vendors to establish themselves as credible experts before they take them seriously – much less take their calls or return their e-mail solicitations. One of the best ways to demonstrate credibility is through case studies co-developed with existing customers. These become de facto letters of reference and strong referrals.
While sales sheets are ideal for highlighting specific services or products, case studies allow businesses to tell a compelling story that resonates with prospects without being overly promotional. Case studies also shift the focus from “it’s all about me and my company” to something that is more educational in tone and content – and they highlight tangible situations prospects can relate to. This subtle approach is typically more effective and leads to a deeper connection with potential customers than “in-your-face” ads and brochures.
Today’s prospects want documented proof that your company has brought success to businesses similar to their own. Case studies create parallels in the minds of your prospects between their own business needs and those of similar customers you’ve already successfully served. Below are some ways you can use case studies to get in the door with potential customers:
Showcase Your Industry-specific Expertise
Make sure to profile customer success stories that are relevant to your current prospect pool. If you are targeting businesses in the banking industry, develop a case study with a customer in this sector. The closer to home you can make these anecdotes; the more effective they will be at persuading your prospects that you would be a strong business partner.
Demonstrate That You Keep Good Company
By highlighting well-known customers, you can significantly enhance your company’s credibility. Ideally, choose customers with recognizable names and strong reputations —businesses that your prospects may want to emulate. In pairing your company’s name with proven industry leaders, your company becomes a winner by association. If recognizable companies are not yet among your customer base, than highlight quantifiable success stories that illustrate your company’s value and strengths.
Speak Your Prospects’ Language
Case studies are “been there, done that, got the results” tales of exactly why your company is a good fit. They allow you to resonate with your prospects by speaking to them in their language and from their perspective. For this reason, the customers you choose to feature should be as similar to your prospects as possible.
Profile successes of current customers who are of a similar size organization as your prospects (i.e. small business, middle market or enterprise); espouse similar objectives as your prospects (i.e. cost savings, revenue generation, efficiencies); operate in the same or similar industries as your prospects; and face similar challenges as your prospects.
Focus on Your Prospects’ Business Goals
Prior to writing case studies, think carefully about your prospects’ needs and business objectives. This will enable you to speak directly to those challenges.
Case studies can demonstrate your company’s expertise in specific service areas; meeting specific industry regulations (i.e. HIPAA, Sarbanes-Oxley or Gramm-Leach-Bliley); and forging business partnerships that offer greater, more lasting benefits than the traditional vendor relationship.
Quantify the Successes You Create
It’s not enough to say that your company has helped a business be more successful. Truly effective case studies include quantifiable metrics and measurable results, such as new revenue generate; amount of sales increased; faster time to market; cost savings achieved; operational savings or efficiencies realized; and new markets penetrated.
Extend the Value of Your Case Studies
To reach as many prospects as possible, extend the value and shelf life of case studies by leveraging them in a multitude of formats. This can include posting them on your company’s Web site to highlight quantifiable customer successes; including quotes or results in brochures, sales sheets and other marketing collateral; offering them as tangible examples of your work in proposals; fulfilling reference requests with a case study and contact information; using them to enhance award applications; and submitting them to local newspapers and trade magazines for extra exposure.
Satisfied customers are your strongest asset in winning new business. Use your company’s past successes to generate new leads. Before your sales staff calls on a prospect, position your company to be viewed as the expert in its field. Give your prospects real-world examples of how a partnership with your company is the quickest route to success—give them a case study.
Retrieved from “http://www.articlesbase.com/strategic-planning-articles/making-the-case-for-case-studies-553444.html”
(ArticlesBase SC #553444)
Amy Zucker -
About the Author:
Amy Zucker is the president of Synergy Marketing Group, Inc. She is a marketing and public relations veteran with nearly 15 years of expertise in brand development, trade, local and national media relations and interactive marketing. She founded Synergy Marketing Group in 2002 to serve manufacturing, technology, pharmaceutical, biotechnology, health care and financial services organizations. The firm obtained a Woman-owned Business Enterprise (WBE) certification to bring value to its clients and vendor partners who want to meet corporate supplier diversity program goals and qualify for new business opportunities in government and regulated industries. Amy can be reached at 317.205.9690 ext. 223 or amy@synergy-mg.com. To learn more about Synergy Marketing Group, please visit http://www.synergy-mg.com.
]]>
Rate this Article
vote(s)
0 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Source: http://www.articlesbase.com/strategic-planning-articles/making-the-case-for-case-studies-553444.html
Article Tags:
business cases, case study, writing case studies, customer testimonials
Latest Strategic Planning Articles
More from Amy Zucker
Build Trust With 9 Small Business Marketing Strategies
Marketing is all about creating and fostering relationships with your prospects and your clients. A big part of achieving this is that people need to know, like and trust you before they’ll engage in a relationship with you or do any business with you. Learn nine ways that you can build trust and credibility into your small business marketing strategies.
By:
Jody Gabouriel
Businessl
Jun 09, 2008
What Is a Success Story and How To Write It
Just imagine that your site is one of the most successful in the on-line classifieds industry, but no one knows about this fact. The both sides – you and your prospect clients – suffer. You are not properly rewarded for your efforts because nobody knows about your excellence and your clients don’t know what good services are available for them to use and how they can be benefitted.
By:
Nataliel
Internet>
Internet Marketingl
Nov 05, 2009
lViews: 108
Regular contact with existing and
potential customers is by distributing a company newsletter. But
wait! Before you begin developing your first issue, don’t make
the.
By:
Mel-lynda Andersenl
Writing>
Copywritingl
Sep 11, 2005
lViews: 223
It’s not easy to write copy that actually sells. Most copy is a ‘me’ message, you need to write about what you can do for your customer.
By:
Mark Pocockl
Advertising>
Direct Maill
Jul 09, 2008
lViews: 176
Case Studies And Business Writing: How-To Techniques
Case studies can turbo charge your ho-hum testimonials into powerful sales tools. All it takes is some effective business writing techniques. Here’s what you need to know…
By:
Beth Carterl
Marketing>
Marketing Tipsl
Feb 22, 2010
The Power of Testimonials – Its Impact on Sales
This article is dedicated to show you how to accelerate your sales by using testimonials. It also shows you the art of getting good testimonials that convert!
By:
Bosco Anthonyl
Using Low Cost Case Studies to Build Your Business
For a small business owner the Case Study (or Success Story) is one of the most cost effective, powerful and versatile tools in your marketing tool box. A Case Study tells the story of how your product or service successfully solved a problem for your customer or client. Here’s how to go about it.
By:
Martin Poveyl
Business>
Small Businessl
Jul 24, 2009
Creating an effective business strategy for your wholesale business
Wholesale business is a quite straightforward job that requires a storehouse, inventory management software, transportation, and distribution facilities; still you need a documented strategy to serve as a road map.
By:
William Kingl
Business>
Strategic Planningl
Nov 11, 2010
Organizations need to keep up with future trends
Trends can help to forecast the future. Life changes and organizations have to change with it. If an organization decides not to change with upcoming trends, they will be destined to fail.
Business>
Strategic Planningl
Nov 10, 2010
Is Your Company Thinking Long Term?
Long term thinkers will (typically) see losses (or at least lower net profits than they could have), but will use this as an opportunity to build for the longer term. How does this happen? What are the opportunities available during a recession that can help for the long term?
By:
felixchesterfiedll
Business>
Strategic Planningl
Nov 09, 2010
How To Deal With The Recession–4 Keys To A Smart Strategy
How to deal with recession through a four key element strategy.
By:
Rex Bushl
Business>
Strategic Planningl
Nov 08, 2010
Sixteen Ways Succession Planning Helps Your Business Now
Everyone knows how important succession planning is for the future of the business and for the financial security of the owner or partners. But do you know there are at least 16 ways succession planning can improve operations and profits, as well as maximizing the value of your business right now.
By:
David Wolfskehll
Business>
Strategic Planningl
Nov 07, 2010
New Years Resolutions – How to Self SWOT
This article encourages business owners to conduct a Self SWOT and identify their strengths, weaknesses, opportunities and threats. The results can become New Years Resolutions.
By:
Clovia Hamiltonl
Business>
Strategic Planningl
Nov 07, 2010
Just because something is small does not mean that it would not amount to anything.
By:
dinahkitchelll
Business>
Strategic Planningl
Nov 05, 2010
For most people, starting a business need not necessarily mean having a tangible product that you can create and sell to people.
By:
dinahkitchelll
Business>
Strategic Planningl
Nov 05, 2010
Making the Case for Case Studies
Satisfied customers are your strongest assets. Brochures and other promotional materials have their place in the sales process, but for building relationships that win the hearts and minds of prospects, try case studies – they are much more effective because they offer quantifiable success stories told from the perspective of current satisfied customers.
By:
Amy Zuckerl
Business>
Strategic Planningl
Sep 08, 2008
lViews: 114
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
Amy Zucker has 1 articles online
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Judaism
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training
]]>
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2010 Free Articles by ArticlesBase.com, All rights reserved.
Amy Zucker is the president of Synergy Marketing Group, Inc. She is a marketing and public relations veteran with nearly 15 years of expertise in brand development, trade, local and national media relations and interactive marketing. She founded Synergy Marketing Group in 2002 to serve manufacturing, technology, pharmaceutical, biotechnology, health care and financial services organizations. The firm obtained a Woman-owned Business Enterprise (WBE) certification to bring value to its clients and vendor partners who want to meet corporate supplier diversity program goals and qualify for new business opportunities in government and regulated industries. Amy can be reached at 317.205.9690 ext. 223 or amy@synergy-mg.com. To learn more about Synergy Marketing Group, please visit http://www.synergy-mg.com.
Posted on August 31, 2010 - by invest
Research and Markets: Capital One Case Study: Making Credit Clearer
Research and Markets: Capital One Case Study: Making Credit Clearer
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/a4c297/capital_one_case_s) has announced the addition of the “Capital One Case Study: Making Credit Clearer” report to their offering. Financial education is a critical role for FS providers to fulfill. A better educated consumer is a better customer for providers with confidence …
Read more on Business Wire
Posted on August 27, 2010 - by invest
Taking Control of Your Financial Future: Making Smart Investment Decisions With Stocks and Mutual Funds
Product Description
Taking Control of Your Financial Future offers a unique selection of stock picking techniques from the National Association of Investors Corporation Stock Selection Guide, which is used successfully by thousands of investors and investment clubs. The authors walk through the entire investment process with numerous worksheets, graphs, and checklists that teach new techniques… or fine-tune others. This essential guide shows how to: Make savvy investment decisions without relying on a financial professional; Clearly measure the growth potential of a company; Identify risks that may adversely affect an investment; Maximize investment returns by picking the best-performing, lowest-cost mutual funds…. More >>
